There was a time when having an online store that was successful did not take much work. Since online stores were still a new phenomenon, having the most basic of interface and features was good enough. As long as you were selling good products and offering solid prices, the site visitors did not care what your store looked like.
Making an Online Store Stand Out
Those days are well in the past. It is so important to not only have an efficient and functioning online store, but also one that is full of features and pleasant to the eye. When someone comes across your online store, and they visit your site, they should be immediately impressed. Standing out is the only way that you can still make money through online stores, especially if you are selling things that are available at other sites.
Online Store Aesthetics
You may not want to worry about it, but if you look at http://1shoppingcart.com/features you will see there are some great aesthetic options available for online stores. Whether it is the template, color scheme, product pages, or the checkout area, you can do so much to ensure that your store is a more enjoyable experience for people who are shopping online.
Product Page Features
The most important area for anyone online store is the product page. If you have a basic product page with one or two sentences about the product, and a standard photo that is not even zoom-able, you are in trouble. People may like your prices, but they can find those prices at other stores. And since those stores will have more detailed descriptions, people will feel more confident shopping there.
Not only do you need detailed written descriptions, sizing options where needed, and price details, but you can also benefit from having many detailed photos and a video featuring the product.